A Month Of Oaf
The results of a 5-week live project with London-based fashion label, Lazy Oaf, in which students developed content marketing to promote the release of x2 Lazy Oaf collections - OAFTV and Trash and Treasure.
In groups, students developed a broadcast plan to identify when their campaign, editorial and e-commerce imagery, alongside further marketing content, such as; 'Oafworld stories', short films, publications, competitions and Instagram filters would be activated across Lazy Oaf's digital channels to successfully promote the x2 collections and engage the label's audience within their month of content.
Level 2. 20/21.