#ChloéCraft is a 360° omni-channel marketing campaign building awareness of Chloé's newly established Chloé Craft initiative. Informed by the Chloé's core brand values of heritage and female empowerment, the overarching message of the campaign celebrates and uplifts craftsmanship rooted in femininity.
The creative output embodies craft and femininity through the shared connection between mother and daughter, weaving a story of family ties, in which craft is a tradition passed down from generation to generation. Chloé Craft products are depicted within the natural environment, highlighting the unique value of each piece crafted from the Earth’s ingredients, using techniques only mastered by the human hand.
Libby Howard. Level 3, 21/22.