Down To Earth
Down To Earth is a 360° omni-channel marketing campaign celebrating Holzweiler's 10 years in the fashion industry. The capsule collection reinvents the brand’s timeless pieces as a reflection of the past in order to move forward, re-establishing the community they have built today.
Informed by WGSNs report, The Future Consumer 2022, it highlights the importance surrounding mood and product as the driving force for purchases to alleviate anxiety and stress.
As a result of this, the campaign bridges the gap between isolation and freedom, inviting consumers to embrace their outdoor driven lifestyles through physical experiences with functional garments that stand the test of time.
Lydia Kelly. Level 3, 21/22.