Find Your Peace
WGSN's report, The Value Shift, evidenced that the pandemic has influenced financial anxiety, loneliness and worry surrounding both mental and physical well-being. Experience is becoming a more desired attribute and there is increasingly more interest in opportunities to witness the purpose of a product.
In light of this, the omni-channel, retail-driven campaign, Find Your Peace, spotlights functionality for well-being to Salomon's audience, through the use of nourishing technology and platforms that develop possibilities to progress.
Ben Butling. Level 3, 20/21.