#girlfriendconnected is a hub campaign that aims to encourage Girlfriend's audience to reconnect with their friends, family and loved ones as we prepared to leave our remote reality behind us.
The campaign showcases individuals at home, seeking to create a sense of togetherness and relatability, and takes the form of a 1 minute short film alongside a series of still images - shot remotely via FaceTime - one of the many popular video communication platforms that helped the world stay connected throughout the pandemic. The campaign is accompanied by newsletter and interactive content - such as interchangeable filters - to engage the brand's audience further.
Emily Gardner. Level 3, 20/21.