#OwnItFromHome is a multi-faceted creative campaign and competition aiming to motivate Depop’s audience to up-cycle items of clothing they already own.
The campaign creative is presented across all social platforms and includes hero and editorial stills, as well as Instagram and TikTok video shorts. The competition encompasses a 2-day pop-up event, including panel talks discussing topics, such as; Depop gentrification, as well as the promotion of upcycling as an alternative to buying new, with workshops allowing people to learn, share ideas and meet new people - all developing the relationship between Depop and their community.
Hannah Manning. Level 3, 20/21.