The Ragged Priest
In a live, collaborative project with The Ragged Priest, students were tasked with creating a top-line, multi-channel global brand campaign for The Ragged Priest, promoting their Cult Classics SS23 denim range whilst being true to the brand’s aesthetic, disruptive, grunge roots, and directional take on emerging trends.
The campaign was to champion self-expression and creative subcultures, and get people speaking about The Ragged Priest. Areas to action included photoshoot assets capture, alongside a marketing and communications strategy that included online and offline executions and activations.
Second year students, 22/23.
Teaching Team: Dean Davies and Jerry O'Sullivan (Creative Director at The Ragged Priest).